01. Footage

Whenever we shoot footage for our case studies, we take a candid aproach, ensuring people and the environments they are in feel natural and authentic. People should be heroed wherever possible, and a sense of movement and interaction should be captured at all times. Video content should never feel static or staged, we want to capture real people and real moments showcasing the impact our work has on the environment around is.

Content

To make sure our footage is always on brand and consistent, use the following guidance and principles when establishing the content:

Always people present

It is very important that people are always present, even if just crops

Strong focal point

Make sure there is a clear focus in all footage, heroing the content and cropping into the most important parts

In action

We always depict people in action. Not fake and exagerrated movement, but real snapshot moments

Real everyday environments

Always shoot in real environments that are authentic and everyday

Product shots

When capturing products and packaging, ensure the product is the focus and show human interaction whenever possible

Style

To make sure our footage is always on brand and consistent, use the following guidance and principles when establishing the look and feel of our footage:

Reportage/documentary style

We shoot in a fresh, contemporary, documentary style

Bright, natural light

Bright, natural lighting with no filters

High saturation

Our images are highly saturated and full of life, not washed out and dull

Depth of field

To accentuate focus, we can use depth of field in some of our shots

02. Webinars

Whenever we shoot footage of webinars we spotlight real employees and experts in real environments. Our webinar footage needs to feel authentic and trustworthy, passing on reliable information.

Webinar framing

When setting up a webinar ensure the speaker is always positioned in the middle  of the shot.   The environment should feel authentic and professional but not cold. Remove any background elements that could be distracting, such as posters. Don’t use any effects such as depth of field or blur on the background or subject.

Zoom  backgrounds

We can use our patterns to add life and brand personality to backgrounds on Zoom.

Patterns

03. Graphic elements

Using our assets to add brand personality to video content such as lower thirds and end frames. Our graphics and impact lines create brand distinction whilst also becoming a useful device to hold key content and information.

Lower thirds

Use the focus areas to create clear space for lower thirds. Ensure that they don’t take up too much space by cropping the focus area in the bottom left-hand corner. Use either blue or red to ensure the lower third is visible. Only use shapes from our brand toolkit.

Blue Red White version 1 White version 2