Welcome to our brand guidelines! This is a good place to start.
Our story, why we exist, and how we do it. The backbone of our brand.
An overview of our brand identity and the visual idea that it’s built on.
How we speak, structure our case studies and keep our writing sharp.
The simple, bold shorthand of our brand.
Editorial and contemporary, our typography helps us create impact with everything we communicate.
Strategic and paired back, with impactful pops that give us our edge.
Our distinctive graphic device that represents the impact we’re making — now and in the future.
Bespoke illustrations designed to help us visualise what life needs next.
Photography principles for how we document our case studies and our global team.
Simple, distinctive icons that help us symbolise our values and capabilities.
Consultants — this is your cheat sheet.
Key motion principles, for everything from hero moments to the smallest interactions.
A collection of super slick ideas for how we can bring our brand to life.
