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Welcome to our brand guidelines! This is a good place to start.

Strategy

Our story, why we exist, and how we do it. The backbone of our brand.

Brand idea

An overview of our brand identity and the visual idea that it’s built on.

Tone of voice

How we speak, structure 
our case studies and keep 
our writing sharp.

Logo

The simple, bold shorthand 
of our brand.

Typography

Editorial and contemporary, our typography helps us create impact with everything we communicate.

Color

Strategic and paired back, 
with impactful pops that give us our edge.

Impact lines

Our distinctive graphic device that represents the impact we’re making — now and in the future.

Illustration

Bespoke illustrations designed to help us visualise what life needs next.

Art direction

Photography principles for how we document our case studies and our global team.

Icons

Simple, distinctive icons that help us symbolise our values and capabilities.

Layout & templates

Consultants — this is 
your cheat sheet.

Motion

Key motion principles, for everything from hero moments to the smallest interactions.

Video

Inspiration

A collection of super slick ideas for how we can bring our brand to life.

Download Hub

Download hub

Logo
1. Full logo
2. Symbol
Typography
1. Para Supreme
2. DM Sans
Colour
1. CYMK
2. PMS
3. RGB
Impact Lines
1. Lines
2. Focus areas
3. Combined
4. Patterns
Illustration
1. Illustration library
Icons
1. Icon library
Templates
1. Capabilities deck
2. Google slides template
Motion
1. Logo animation
2. Motion principles
3. Focus & Impact examples
4. Inspiration
Video
1. Bumpers
2. Lower thirds
3. Start & end frames
All working files
1. All files